Imagination AppliedArtistic Intelligence, applied.

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The most useful first message is not a brief. It is the thing you are actually stuck on.

Tell us what is happening, who it affects, and what you have already tried. If we are not the right people, we will say so and point you somewhere better.

Booking Josh for a stage? That goes through joshpenzell.com. Prefer plain email?josh@imaginationapplied.ai.

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The philosophy

Artistic Intelligence

What we use when the answer is not waiting to be found. Josh's forthcoming book.

The practice

TheaterThink

The rehearsal-based method. How we work.

The company

Imagination Applied

Where teams rehearse consequential AI work. Explore The Rehearsal Room.

The voice

Josh Penzell

Keynotes, writing, and the book live atjoshpenzell.com.